Title Weight - Film Titles

The main-title sequence of a film has become a form of art all to its own. The medium is shorter and in some ways harder to master. Titles are short introductions and closings to films and television shows that list the names of the cast and crew involved in the production. The craft has evolved from merely listing credits to capturing the essence of the film. Creating a distillation of the story by combining both graphic wit and cinematic prowess that honor the intentions of the filmmaker.

What’s Her Face

Abigail or Isabelle? Izzi or Zoe? Amelie or Clementine? My wife and I are expecting a baby girl at the start of the new year and we’re faced with the age-old challenge of choosing a name. It’s a daunting task for someone with a background in creating brand names. Phonetics, meaning, word origin, association, distinction, and brevity are just a few of the things we use to measure the strength of a name for our clients. But naming a baby has it’s own set of challenges and so I thought I would share a little of what I’ve learned so far.