What’s Her Face

Abigail or Isabelle? Izzi or Zoe? Amelie or Clementine? My wife and I are expecting a baby girl at the start of the new year and we’re faced with the age-old challenge of choosing a name. It’s a daunting task for someone with a background in creating brand names. Phonetics, meaning, word origin, association, distinction, and brevity are just a few of the things we use to measure the strength of a name for our clients. But naming a baby has it’s own set of challenges and so I thought I would share a little of what I’ve learned so far.